page 8 – believe housing supports the ‘homes at the heart’ campaign

believe housing supports the ‘homes at the heart’ campaign

believe housing is supporting Homes at the Heart, a national campaign and coalition calling on the government to put social homes at the heart of its plan for social and economic recovery from the coronavirus crisis.

The coronavirus crisis is further highlighting the need for secure, high quality, affordable homes and, for many people, support to live in them. Some of the worst affected by the crisis include low-paid key workers living in homes they can’t afford, rough sleepers, homeless families in temporary accommodation, older people in unsupported homes, and families stuck in overcrowded conditions.

Investing in social housing, in all its forms, will help the country recover from this crisis by boosting the economy, creating jobs and improving people’s lives when our nation needs it most. Without action, we are likely to see many people’s housing situations get much worse in the weeks, months and years ahead, as the economic impacts of the crisis are felt across the country.

Homes at the Heart is calling for a once-in-a-generation investment in social housing.

Bill Fullen, Chief Executive at believe housing, said: “Affordable housing can change lives. We fully support the Homes at the Heart campaign calling for more investment in social housing.

“Few organisations are as focussed on improving the communities we work in as housing associations like believe housing. Because we support local businesses in our procurement and construct new homes on sites where private sector developers wouldn’t, our impact is much wider than providing great places to live.”

The campaign is a partnership between Chartered Institute of Housing, Crisis, National Federation of ALMOs, Association of Retained Council Housing and National Housing Federation; along with over 60 supporters from across different sectors – from Carers UK to NatWest.

For more information on the #HomesAtTheHeart campaign visit:


Pictured above: Bill Fullen, Chief Executive of believe housing.